It’s something the whole telecommunications industry has been talking about – the launch of the new iPhone 16.

Apple periodically release new iPhones in September of every year, and this year was no different! The iPhone 16 and the iPhone 16 Plus were introduced to the world in five bold colours: black, white, pink, teal and ultramarine. However, the colours aren’t the only things that are new!

Let’s explore all the features of the iPhone 16, and discover whether the latest smartphone from Apple is the perfect fit for your business.

Apple Intelligence:

This groundbreaking software understands and creates language and images, takes action across apps, and draws from personal context to simplify and accelerate everyday tasks.

Now available as a free software update, let’s dig in to how this feature can help you with your daily business activity:

• With systemwide Writing Tools built into iOS 18, you can rewrite, proofread, and summarise text nearly everywhere. Imagine having this tool when crafting your emails or posting quickly to LinkedIn! In the Notes and Phone apps, you can also record, transcribe, and summarise audio – perfect for meeting minutes or podcasts. Users will also be able to easily access ChatGPT from OpenAI.
• Apple Intelligence also helps users prioritise with summarised notifications, along with Priority Messages in Mail, a feature that understands the content of emails and surfaces time-sensitive messages. Imagine having all of your important emails and meetings right at the top of your notification list!
• Additional features will roll out later, including Image Playground. Emoji will be taken to an entirely new level with the ability to create original Genmoji by simply typing a description, or by selecting a photo of a friend, family member or even a colleague.

A New, Durable Design:

The iPhone 16 and the iPhone 16 Plus are not only built to look aesthetically pleasing – they are also built to last. Here’s how:

• The internal design of iPhone 16 and iPhone 16 Plus has been reengineered to allow for an even larger battery and to better dissipate heat, allowing you to stay focused for longer.
• The Action button is a new feature exclusive to the iPhone 16 and iPhone 16 Plus, allowing users to easily access different functions with just a press. It will allow you to switch between ring and silent, open the camera, turn on the torch, recognise music with Shazam, activate Voice Memos, and more.

The Camera:

It’s what everyone asks when it comes to a new iPhone release – what’s the camera like?
There are a whole host of exciting new features, let’s discover them!

• Camera Control is a brand-new feature which unlocks countless possibilities. It can quickly open the camera, take a photo, and start recording video so that you don’t miss a moment. Simply slide your finger along the Camera Control button to zoom in and out, all at the slight press of a button.
• Later this year, Camera Control will enable you to do much more. It will be able to pull up ratings for a restaurant you pass, add an event from a flyer to your calendar, and much more.
• Both models of the iPhone 16 will be able to take special photos and videos thanks to the Ultra Wide camera.
• Videos can be captured in Spatial Audio for immersive listening, and the new audio capabilities means that your videos will take on an effortless professional feel. If you record podcasts or create reels as part of your day-to-day, then this is bound to change the way you work.
• The new Clean Up tool can identify and remove distracting objects in the back of your photo, which means that the audience can focus on what really matters.

Eco-Friendly:

If your business is passionate about the environment, then the iPhone 16 may just be the phone best aligned with your values. Here’s why:

• The iPhone 16 and iPhone 16 Plus feature more than 30% recycled content.
• The battery is made with 100% recycled cobalt and over 95% recycled lithium – a first for iPhone.
• It’s free from mercury and PVC, and the packaging is entirely fibre-based.

So, is the iPhone 16 worth the hype? If you or your team regularly capture and create content, then we can see the camera and audio features being a huge asset for you. The Writing Tools brought in with Apple Intelligence, including the proofreading and transcribing functions, will be huge when it comes to meeting minutes and crafting emails, and we personally can’t wait to explore these tools ourselves!

If you feel like the iPhone 16 or the iPhone 16 Plus is the perfect smartphone for your business, then please do get in touch with us to find out more about range of devices that we can provide you with, as well as our tailored communications solutions.