According to Mobile News, the UK now has the third largest e-commerce market globally, predicted to reach a transaction value of over £260 billion by 2025.

Why is great in-store mobile experience essential for business?

Since Covid-19, retailers and well-established brands have stepped up their online trading game to compete with these strictly online competitors.

With around 65 per cent of shoppers utilising retail apps on their phones, optimising mobile payment is one of the best things retailers can do. Barclays Bank notes that a record 91.2 per cent of all eligible transactions were made using contactless technology, providing a more seamless route for shoppers to enjoy their day out using this quick tap-to-pay method.

So how can retailers keep up with the growing digital competition?

Ensuring your contactless system is smooth and functioning is just the first step to getting more foot traffic in your shop.

With shop apps bringing exclusive discounts and limited time offers, interaction with third-party technology is becoming more and more prominent in shops. With interactivity comes interest, and this interest can help generate sales. Utilising smart technologies with compelling deals, and guiding shoppers through their shopping experience, can make a huge difference to what they ultimtately spend their money on.

With people cutting costs more than ever, it’s important to create a narrative for customers to get involved, so they feel like their purchases are worthwhile. This is especially relevant with expensive or high-value purchases, which most will see as an investment or an occasional treat.

Maintaining stock, keeping best-selling items readily available, and communicating with colleagues day-to-day can also help boost those spontaneous and impulse purchases for customers. If your communications and mobile connectivity support is poor, this can lead to a negative customer experience, and ultimately no sale.

How we can help…

Contact us today to find out about managing your comms for your business or brand, and we can help deliver seamless mobile connectivity to keep your customers coming back.